THE PROBLEM WITH PROSPECTING

THE TRUTH ABOUT OUTSIDE B2B SALES

BY KEN WOOD

An overwhelming number of business-to-business organizations are currently “operating”. As in they exist and have not closed their doors.  They simply “operate”; nothing more. Growth is stagnant and profitability is an allusive creature seemingly never quite within reach.

In this book, we dissect why Outside Business-to-Business Sales Operations are contributing to a depressingly high employee turnover rate, and what unique changes should be made to increase revenue while substantially decreasing time waste.

If you’re a sales professional looking for answers on how to be most effective as an Outside B2B Consultant, or you own and operate a business that generates 60% or more of its revenue from outside efforts, this book could prove to be your most valuable resource in recent years.

Packed with experiences taken from the field, this book serves as a deep dive look into the world of Outside B2B selling and the small adjustments that can be made today to ensure greater opportunity.